Urban Golf is a highly successful indoor golf centre in Soho, where golfers can play the world's top courses on the state-of-the-art simulators. Zone conceived and carried out the customer proposition and marketing strategy for what has proved to be one of the leisure success stories of the past few years.

Urban Golf is the country's largest indoor golfing facility, allowing beginners to experience the game and experts to improve their technique using the latest swing-analysis technology. The venture proved so successful that a second, larger facility was opened in London's Smithfields in summer 2006.

www.urbangolf.co.uk